Bodyguard leverages LLM power to reveal actionable insights from your audience data. Discover the main use cases to enhance decision-making.
Table of content:
- What is 'Audience Intelligence'?
- Where to find 'Audience Intelligence'?
- How to use 'Audience intelligence'?
What is 'Audience Intelligence'?
Audience Intelligence is a new set of capabilities allowing users to ask 4 different pre-defined questions (or less, depending on their industry) to instantly get insights from their data.
Based on LLM technology, it works in the same way to analyze data and answer, except it uses your audience information to provide you with dedicated insights that answer your business needs.
This feature is currently in beta to explore use cases and improve it with selected users.
Use cases
For starter, Audience Intelligence explores 4 different use cases based on our users' recurrent requests. For each case, we have developed a dedicated prompt resumed into a simple question.
Trends
Identify hot topics that your audience discusses, how they feel and what they say about it.
Q: What are the hot topics mentioned?
Affiliates
Explore who is associated with your brand and services and why through mentions.
Q: Who are the people most often mentioned?
This use case is not available to the Gaming industry due to relevance of the results.
Product
Discover your audience’s overall perception of your products, offers, performance and presence.
Q: What are the main products mentioned?
This use case is not available to Sports, Media, and Gaming industries due to the complexity to identify products in those areas.
Mood
Take the pulse of your audience at any given time to better understand what their hopes and concerns are.
Q: What themes are positively and negatively mentioned?
This question will not be displayed if your message selection is filtered on categories (Hateful, Hate Speech, Positive...) as it uses them to answer.
Where to find 'Audience Intelligence'?
Analytics section
On the 'Analytics' section, as well as most other sections, you will find a dedicated button to open the Audience Intelligence tab at the bottom of the page. Note that questions and answers will be based on the time frame and sources you have selected.
From the evolution chart, you will also be able to ask Audience Intelligence for insights based on a pre-filtered selection of messages.
Messages section
From the 'Messages' section, the bottom button is also displayed to trigger it. Note that questions and answers will be based on the time frame and filters you have selected. On this page, the 'keyword search' functions as a filter. You can look for specific keywords to ask questions based on the results you will have to tackle specific use cases.
Posts section
From the 'Posts' section, the bottom button is displayed as well. Note that questions and answers will be based on the time frame and filters you have selected.
Campaigns section
From the 'Campaigns' section, the same button is displayed at the bottom right of the page. Note that questions and answers will be based on the time frame and filters you have selected.
How to use 'Audience intelligence'?
Ask questions
Audience Intelligence is easy to use, you only need to click on the dedicated button to open the dedicated tab.
Choose the question you want answered and the analysis starts, loads and generates results.
The analysis will be based on the selection of messages you set up. By default, the time range is set to the 'last 7 days' and no filter is applied. To enhance results' relevance, you can use the different filters available throughout all sections.
Please note that this early beta version limits requests (question trigger) to 60k comments. If your request is over the limit, a message will warn you to lower the number of messages used in the analysis. You can do so by changing the filter or time frame.
All analyzes should be based on a minimum of 50 messages to ensure the results' relevance. Choose a larger time frame of change filter settings if the situation occurs.
At the bottom of your results tab, you will be able to copy them in a click to facilitate their integration into your own reports.
Provide feedback
At the end of the results, you can provide feedback that will help us improve those new
capabilities 
If you are happy with the results, click on the thumb up. If not, you can click on the thumb down and fill up a form to provide better context and more details.
Check history
Using the option button, you can also access your own request history to check out previous analyzes.
Another tab opens, allowing you to retrieve any past requests and results.
Note that requests are made by user and not organization, so each user can have their dedicated history.